The first step to successful Home Staging is to cultivate the right mindset. As a Home Seller, you are about to cash in on one your most valuable assets – your home, and it is imperative that you start thinking of your house as an investment your are selling, rather than your family home.

If someone asked you for $5000 and gave you back $50,000 in two months time, would you do it?? Your return on investment would be a whopping 1000%. Unbelievable you may say. Well we can guarantee you that is typical of the returns we achieve for our clients.

Case Study:

We recently worked with a client whose house was tenanted prior to going on the market. It was a very large 5 bedroom home located 7 km from the city in one of the best streets in the suburb.  Once the tenants moved out, it was obvious that there were a few minor repairs that needed to be addressed which required the services of a general handyman for about 3 days. He repaired some small cracks in a few walls and repainted those areas as well as doing a general yard tidy up.  Of course we never recommend showing an empty house so the whole property was staged with furniture and soft furnishings and hired pot plants to jazz up the outdoors.

Our client’s investment was $5000. The house was appraised by the agent prior to the makeover at $615,000.  During the 3 week marketing campaign prior to auction there were large amounts of people that viewed the property and one keen buyer put in an offer for $640,000.  By auction day there was definitely a buyer frenzy with over 30 people cramming the family room where the auction took place.

The house sold for $690,000!! – An increase from the appraised value of $75,000. That is a 1500% Return on Investment. What was also extraordinary was the auction clearance rate in May 2010 in Adelaide was very low at 40% and a lot of properties were failing to sell on Auction Day.  Naturally our client was absolutely delighted with the results.

So if you are thinking of selling your home I recommend you change your mindset and go for Gold! You deserve to make Top Dollar for your biggest investment.

See some of the photos of the property below

Most people would be really upset if their superannuation fund suddenly dropped ten, twenty, thirty thousand dollars, or more. Yet many homeowners regularly suffer these kinds of losses without a second thought when they sell their home and/or investment property.

Why is that?  Why would homeowners fail to perceive that their home is an important investment, as well as shelter for themselves, their dog and cat?

For the vast home owning majority, building home equity is a critical component of retirement planning and building net worth. So, it only makes sense to get the most money possible when you sell. Think what you could do with those extra thousands of dollars

– A lifestyle reward like a holiday or a brand new car for your family
– A bigger down payment on your new home
– Capital to invest in a business venture or
– Money to create more wealth by funding another investment

It is a sad fact that very few homeowners sell their homes for the most money possible. They end up giving thousands of dollars to the buyers as equity gifts! A common thread I hear from people when they are getting ready to sell is  ”Why do I need to spend money when I am moving out anyway?”  They are unwilling to do what it takes when their home is involved and thousands of dollars in lost equity is on the line.

That’s where we come in. At Houses to Impress we believe in challenging the mindset & actions of home sellers. We believe home owners should think differently about how they sell their largest asset, their home. And most importantly, we believe that any homeowner has the ability to sell their home fast and for maximum price given the right advice.

Our top tips to achieve the most profit when you sell your home

• Change the way you think about your home – it is no longer your home, it is a marketable product
• See your house with a buyer’s eyes
• Repair it before your sell it – inspect your house like an Inspector!
• Get rid of all your stuff – buyers aren’t interested in your personal stuff. They are buying a lifestyle
• Lifestyle upgrades equate to Top Dollar Sales – think Kitchen, Bathroom, Garden
• Create more space by getting rid of excess clutter
• First impressions count – don’t forget your Street Appeal
• Dress you house to impress using home staging techniques

In getting the most money possible from the sale of your home, the condition of your home is what you have the greatest control over. If you ignore the condition or packaging, as the marketing people call it, it will come back to haunt you.

If you are ready to take action to turn your average house into a dream home that potential buyers will fall in love with click here to find out more about our "Sold for Top Dollar Transformation Package"